Attracting Top Talent in Media Buying: It’s Not Just About the Benjamins
The media buying industry is booming! What about the scrambling for the best and brightest minds out there? It's fierce. But while a nice paycheck can certainly attract some candidates, it's not enough to lure in the best of the best. Top talent isn't lured in by a...
Starting Up Your Own “Little Gadget Club” for a Better Tomorrow With Technology
We know what you're going to say: technology's the bane of humanity! AI's rampant. No one can trust anyone. Identity theft is on the rise. Pretty soon we're all going to be terrorized by terminators with big laser guns. We've heard it before. But here's the thing: all...
Why Does Joey Matterhorn Back Personal Development With the Best of Them?
We know what you're thinking.... Who is Joey Matterhorn? That's the exact purpose of what you're reading. Now chances are you might've heard the name before, but if by chance that's a mystery to you, no worries -- plenty of names often get tossed around in the...
The 3 Most Important Types of Influencers You Want Promoting Your Business
Many don't realize just how human influencers are. They're not simply social "beasts" spreading like wildfire, although it's easy to see them as such. But they're more than that. The fact is, if you're in the thick of your business, competitive, ambitious,...
Your Six Basic Core Needs, Reviewed
What makes us seek unhealthy habits? Why do we do the things we do we know are unhealthy? Here's the answer: Your six basic core needs are not being met And the worst of it is we often don't realize it. We're too busy being inside ourselves, inside our lives, toiling...
Contributing to Mankind Doesn’t Just Fulfill You. It Fulfills the World.
In fact, one might say that you contribute, or donate to a charity, or simply take the shirt off your back to give to someone else in need not because you "need" to, but because someone else does. In fact, that's what giving is all about. That, however, doesn't change...
Growth as a Human Need: Never Drowning Your Garden
Let's say you're a gardener. You have rows and rows of all sorts of flowers and plants: roses, daffodils, sunflowers, chrysanthemums. And your sole human need is to ensure their growth. Ensure they all get enough sunlight, water and other forms of nourishment. But you...
Practice Certainty Over Direction, Uncertainty Over Destination
You heard us talk about the core need of certainty. In that same vein, there's another need out of the six that apply to every human being. And it's called uncertainty! We know what you're thinking.... Whoa, wait a second, that can't be an ACTUAL core need. But it is....
Here’s Why Love May Be the Greatest — and Scariest — Human Need Ever
Ask anyone. Posing the question about the top human needs out there in today's world, and you'll get a list. A lot of the items on that list will vary. But one that will always be a constant 99.9% of the time in any list of basic human needs, a priority above all...
The 60/20 Relationship Rule: Walk Off the Chessboard
Instead of messing with those black and white squares, opt for level ground and simple colors that come with the 60/20 Relationship Rule! Find a valley with some gentle curves to it. Relax on the grass. You don't need pawns. You don't need rooks. You don't need...